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The Dash

While working on a new polka dot / spot design, I started to think: Does a dot really need to be round? What if it were a rectangle?

Another 100 drafts later, I arrived at this new family, The Dash - which behaves like a spot, but in my opinion is something entirely new.

Against a soft wool, the accent rectangles have a special weave and finish creating a contrast in texture. 

I'd like to think we've broken some new ground on this one. 

-Alexander Olch

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